Hi I’m Erik
I began my career making 80+ sales calls a day out of a storage closet in a Major League Soccer (MLS) stadium in Columbus, Ohio. And it’s exactly that experience that has helped me focus on the humans that interact with the products and tools I now get to create as a senior designer.
My design experiences working in ad agencies in Ohio, Pennsylvania, and Oregon have allowed me to hone my skills while working with a variety of clients, ranging from international financial corporations to friends who’ve needed help turning their dreams into reality when starting their own businesses.
I specialize in bringing ideas to life through visual design and a focus on the humans who use our experiences. Whether it’s creating custom illustrations and animations that make people say “WOW”, or mapping out flows walking people through the steps of home buying with an ease that they won’t even notice, my goal for every project is to create a true partnership between strategy and design that’s focused on providing the best possible experience for the people using our products and services.
Ultimately, I love what I do, and love to work with people who are equally as passionate about their ideas. If that sounds like you, then please let me know how we can partner together on making the next big (or small) idea a reality!
Drop me a line at ELeib21@gmail.com
Experience
Digits
July 2023–Present
Product Design
Lead design of UI and interaction for AI powered Accounting and Business tools within Digits’ Pay work stream.
Collaborate closely with Product, Engineering, Design & Digits’ Founder in order to bring new features and functionality to life, based on market strategy and direct customer feedback from interviews and working sessions.
Publish components and maintain design system across Digits’ design work streams.
Design Lead
Lead a cross-functional (strategy, product, technology, design) team working directly with client team to redesign and upgrade Shopify experience for new goodr sunglasses website.
Lead design team of 3 on the implementation of the new Fannie Mae mobile app for first time homebuyers and current homeowners.
Presented product wireframes, interface designs, and interactive prototypes directly to clients to drive a shared understanding of the complete user experience.
Built design systems for digital products that balanced branding, accessibility, and interaction for both mobile app and web based projects.
Lead and developed junior design team members.
Matter Supply Co
April 2021–June 2023
ARTandSCIENCE Inc.
Feb 2020–Mar 2021
UI/UX Designer at Nike WHQ
Worked as a user interface and experience designer helping to accelerate the growth of the Platform Experience Team at Nike World Headquarters.
Lead the transition of the EPIC design system from Sketch to Figma, while updating visual design and interaction principles for documentation.
Collaborated with product and engineering teams to conduct group white board sessions, build user experience flows and design wireframes for the Nike Data Catalog.
Art directed, illustrated and animated proof of concept marketing video for EP Console website.
POW Interactive
Feb 2018–Feb 2020
Senior Designer
UX Lead for Morgan Stanley’s internal Next Best Actions platform.
Conducted site visits with product users to gather feedback and develop user stories.
Presented design strategy and wireframes to senior business leadership.
Developed rapid prototypes in inVision to present interactions to agile team.
Built data visualizations to convey complex financial information at-a-glance to Financial Advisors.
Brunnerworks
Jun 2016–Jan 2018
Digital Designer
Created and produced a series of video ads for LaRosa’s 2017 Flatbread Campaign that exceeded all sales goals on social media, while also generating a following of Mark LaRosa in the Cincinnati, OH area.
Art directed and executed multiple visual content series that drove engagement rates across all social media channels for YellaWood, LaRosa’s Pizzeria, and Field & Stream.
Designed and presented visual design and UI kit to Duct Brand for the update of the T-Rex Tape website.
Selected by ownership to be part of the creative team for multiple new business opportunities.
The University of Akron
Aug 2013–May 2016
Student Marketing Manager
Worked as student designer focused on branding and event advertisements before being promoted to Student Marketing Manager in spring 2015.
Oversaw six student assistant graphic designers providing area specific training, assigning marketing requests, ensuring that deadlines for projects were met and work was completed to departmental standards.
Implemented a new open critique policy as part of the creative process for student designers.
Was selected as lead creative for the first ever redesign of the Student Union website using DotCMS.
Created a visual design template for interactive touchscreen signage using Four Winds content manager.